Who we are

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word "Jäger" and the English word "Cool". This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance. With more than a decade of joint venture experience, the group adheres to the brand philosophy of "From Classic. Beyond Classic." JAECOO is tirelessly dedicated to innovation and breakthroughs, leading the new urban off-road trend with exceptional four-wheel-drive performance, remarkable safety features, and forward-thinking intelligent technologies. Inheriting the genes of meticulous luxury, it blends the wisdom and craftsmanship of master design teams from the UK, Germany, and other countries, setting a new standard for urban off-road SUVs.